PR Box

PR and influencer kit boxes for campaigns

A PR box does a different job from retail packaging. The target is not the shelf — it is the unboxing moment on camera. The recipient films the open, and that clip is what the brand paid for. So we design the opening sequence before the look of the box.

The most used construction is the magnetic box, because it opens one-handed, the lid holds at an angle that keeps the contents in frame, and it closes cleanly again for a second take.

Flexible MOQ is the core of this category

Most PR campaigns do not need volume. Some influencer sends are done at 50 pieces — exactly the point where many factories decline for being under minimum. We take that work, and the same production cycle scales up to 50,000+ piece campaigns.

For small runs we pick methods suited to small lots, such as digital printing instead of cutting offset plates, so setup cost doesn't inflate the per-box price.

What usually goes in one box

• The hero product, seated in an EVA or paper tray insert so nothing shifts in transit
• A product card or brand letter in a slot on the lid
• Extra samples or a gift item, in their own compartment away from the hero product
• A ribbon pull, so the product lifts out cleanly on camera

Timing for campaign work

PR work is usually tied to a launch date that cannot move. Production runs 10–15 days, and we always produce a real mock-up first so the marketing team sees the actual object before committing — rather than approving a 3D render and discovering problems when stock arrives.

Printing, foil stamping, coating, die-cutting, and assembly all sit in one factory in Nonthaburi, so colour and registration stay consistent across the run and problems get solved on the floor instead of being passed to a subcontractor.